Eastern Bank recently unleashed their new ad campaign by Conover Tuttle Pace. The new slogan: True Blue.

Below is a loose transcript of one of their radio spots.

It's the color of a cobblestone street in Newburyport.
It's the color of the golden dunes of the cape.
It's the color of cranberry bogs in Middleboro...
and bluberry pancakes in Jamaica Plain.
It's the color of a Brockton boxer.
It's the color of fireworks in July...