Eastern Bank recently unleashed their new ad campaign by Conover Tuttle Pace. The new slogan: True Blue.

Below is a loose transcript of one of their radio spots.

It's the color of a cobblestone street in Newburyport.
It's the color of the golden dunes of the cape.
It's the color of cranberry bogs in Middleboro...
and bluberry pancakes in Jamaica Plain.
It's the color of a Brockton boxer.
It's the color of fireworks in July...
and pumpkins in october.
It's the color of a weathered skiff in Glocester...
and regatta on the Charles.
It's the color of a Plymouth Pilgrim.
It's the color of a bank that since 1818 has dedicated itself to making a difference.
It's a color we call: True Blue

Beautiful isn't it. I made a photo album of what Eastern Bank and Conover Tuttle Pace apparently think New England looks like. Check it out.